B2B marketing has the unique challenge of often dealing with long and complex sales cycles. These can be caused by a variety of factors, such as the need for multiple decision makers, the high value of the products or services being sold, and the need for thorough research and consideration before making a purchase.The buyer's journey describes the

It's Everything about the Partnership: How CEO-CMO Cooperation Can Transform Your Advertising StrategyDoes Your CMO Know Your Pie in the Sky Dreams? If Not, You're Setting Them (and Your Business) Up for FailingWhy Recognizing the Community Is Whatever: Suggestions for Hiring the Right CMOWhy You Need an Ecosystem Domain Expert To Lead Your Marketi

It's Everything about the Collaboration: How CEO-CMO Partnership Can Change Your Advertising MethodDoes Your CMO Know Your Empty Promise Dreams? If Not, You're Setting Them (and also Your Business) Up for FailingWhy Knowing the Community Is Everything: Recommendations for Working With the Right CMOWhy You Need an Environment Domain Name Specialist

In this compelling episode on the B2B eCommerce Podcast I shared my considering why the Sales Channel no longer exists, as well as various other truths regarding modern-day B2B marketing. We go over how the buying journey is now entirely fragmented and also the manner in which community building can aid marketers retake control of the discovery and

This is a great time to be a marketing leader. Never has the opportunity been greater to make a real impact in the success of a company than in the "winner takes all" market of today. Here is my latest LinkedIn article that build…https://t.co/1j9GxXnjXQ https://t.co/IYV2huWv2e— Mark Donnigan (@mdonnigan) February 8, 2020 About